Monday, February 25, 2008

Do great slogans sell houses?

Do great slogans sell houses? What about being number 1? I was looking through a real estate magazine this morning, actually a couple of them, and noticed some of these catchy phrases.

Some of my favorites include:
  • not just another pretty face
  • artfully uniting extraordinary properties with extraordinary lives
  • results you can count on
  • real estate made easy
  • exceeding your expectations
  • personalized not franchised.

Every real estate agent I know is number one is their own mind. To be successful, one must be confident.

It has been written by some including Dr. Deming that slogans are not a good thing. I am not an expert but I guess slogans do help "brand" any business. And, in the real estate business, branding is critical.

So, do great slogans sell houses? Of course not. They help brand and branding is important. What sells houses? Hard work. Efficient, smart marketing. Property promotion. Having a slogan is great as long as you deliver! What is my motto? I don't have one but if I did it would be ...

"Make me your Viera, Suntree and Rockledge Realtor of Choice!"

Selling or purchasing a home in Viera, Suntree, Rockledge or Melbourne, Florida. Give me a call. I want to be your Realtor of Choice!

Gary Waters, Florida licensed real estate agent, Century 21 Baytree Realty,Melbourne, Florida. Call me at 321-255-2600 or email me at agent@moving2brevard.com . Please visit my other web log at www.activerain.com/blogs/gwatersc21 and my web site http://www.moving2brevard.com/ .